The chemistry of Brazil 2014

As part of a fun project and to make sure we had something to hand out at the #madscoring event, we decided on Monday evening to make a Periodic Table based on the Calendar of the World Cup in Brazil 2014 and get the poster printed by Thursday. Not bad for a deadline. The A3 poster was a gift, distributed at the event, but the post on the website was almost immediately picked-up by several websites, including the headlines of the newspaper in Belgium (Het Nieuwsblad) but also included in newssites, designer blogs and sports websites.
Mission: (more than) accomplished.

Why?
The creation of this table was part of an internal bet under colleagues. Someone said: “I’m going to make a calendar, a nice one, based on a periodic table.”
Then somebody else answered: “Let’s make an app for that.”

Result?
1. We now have a World Cup Periodic Table (in paper) in our office and it will not be thrown away after the World Cup.
But more important, the game is on, and…
2. A World Cup Calendar app was made too.

Two ideas have been worked out within a week. Both ideas were actually born to promote Goalstrm, but more important…we’ve been looking at things from a different perspective. Don’t get locked in the daily stuff you do. Go out and experiment. Sometimes you’ll succeed, sometimes it was just worth giving it a shot.
Not trying = never good enough.

This is what a reviewer said…
“…This one is arguably the best that we have seen for the 2014 FIFA World Cup so far…”
(product-reviews.net)

Downloads and more on this subject can be found in ‘Portfolio‘.

Update 17/06/2014: Goalstrm Calendar Brazil 2014

Posted on June 16, 2014 in labs

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